What are the steps and costs of a brochure website?

The Ready Fire Aim Approach

Whoa! Not so heavy on pedal son.

Understandably, people get caught up in the excitement of finally having a site built, and mistakenly jump straight into the design phase.

I think we all can agree that a fancy dust jacket doesn’t make a good book, it’s all about what’s inside of it.

It’s time to move on to an efficient and less expensive process.

But Ma! I Don’t Wanna Go To School

Trust me, this isn’t going to be that bad.

Assignment One: The treasure hunt

Gather up all the existing business related photos you have.
I’m talking about photos of you, you with clients, your building, equipment you own or use . . . . everything!

Now move on to the written material, sales and marketing material, letters to and from clients, samples of quote cover sheets, etc . . .

Assignment Two: Divide and Conquer

Find the largest flat table space available; with masking tape divide it into two sections, label one side “US” and the other “OTHER”.

Place all the physical material about your company, history, personal bios, press releases and related photos on the “US” side.
The remainder place on the “OTHER” side of the table. Repeat this process digitally.

Now take everything from the “US” side, and place it in manila envelope label named “About Us”

Recess Time!

Go out to the play field, divide up into teams and play a game of kickball. The losers have to return for the next assignment, the winners get a free period.

The context of the remaining classroom assignments will vary depending on your business type.
In the end you are going to end up with several manila envelopes.

What About the Costs?

Running through the numbers

Personally, I based my estimates on the amount of hours it will take to complete a project, plus a few out of pocket costs.
I believe this a common practice with most web developers.

Common Brochure Site Make-up

  • Homepage
  • About Us
  • Three to Four other pages
  • Desktop & Mobile Versions

I would consider this around a 24 production hour project from the start to launch, including email configuration for desktops and mobile phones.

Hourly rates can vary from $60.00/hr for a small independent, up to $120+/hr for an Ad agency. In this case let’s set the rate at $85.00/hr.
28 hours x $85.00/hr = $2,380.00

Out of pocket costs will vary depending on the project.
Let’s assume a custom template and some stock photography was used. For this I would set that charge around $250.00

Total Project Estimate: $2,630.00

The Big But

If you would come to me without finishing your assignments, with one big pile of unsorted material, no approved copy, you can easily double that amount.

Now We Can Talk About Designs

If you need someone with experience to help you build your website, while keeping you on budget, feel free to give me a call.

I don’t charge for listening.wrench


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